SYSTEM AND METHOD FOR THE PROVISION OF ADVERTISEMENT COUPLED TO TREATMENT OF VIDEO ON DEMAND THROUGH SET TOP BOX

摘要

The present invention relates to a system and method for providing advertisement at a set top box in connection with processing of video-on-demand (VOD) contents. The system for providing advertisement at a set top box in connection with VOD contents, comprises: a VOD server for providing VOD contents; an advertisement server for providing advertisement data; and a set top box for processing the VOD contents from the VOD server and the advertisement data from the advertisement server to display the VOD contents and the advertisement data on a user's television, wherein the set top box includes: an input/output unit for performing input and output of data transmitted to the set top box; a VOD management application for receiving and processing information of VOD contents orderable for a user, a user interface for expressing the information and an order of the user; a cache memory for buffering the ordered VOD contents; a storage for storing the advertisement data from the advertisement server; an advertisement-data management application for managing the advertisement data; and a buffering monitoring scheduler for monitoring status of buffering VOD contents at the cache memory and controlling the advertisement management application to process the advertisement data during the buffering based on the monitoring result. By implementing the present invention, the advertisement data can be efficiently utilized through a set top box in connection with display of VOD contents.