SYSTEMS AND METHODS FOR PROMOTIONAL MEDIA ITEM SELECTION AND PROMOTIONAL PROGRAM UNIT GENERATION

摘要

Disclosed are embodiments of systems and methods for selection of promotional media items and/or generation of promotional or advertising units. In one embodiment, a set of promotional media items (162) may be dynamically identified responsive to an input set of media items. In another embodiment, a promotional program unit (172) is generated (170) in response to receipt of user taste data (110) for a user or group of users. The promotional program unit is an integral unit made up of one or more media items (145) and one or more promotional media items (124).