| 摘要 |
A method and system for selling a product or service to a lead and generating an income statement including entries associated with an order placed by the lead includes receiving information from a lead. A pre-sale marketing campaign stream is assigned to the lead based upon the received information, with the marketing campaign including a predetermined schedule and predetermined actions for following up with the lead. The lead is contacted according to the predetermined schedule and once the lead places an order a post-sale marketing campaign stream is assigned to the lead. The post-sale marketing campaign stream also includes a predetermined schedule and predetermined actions for following up with the lead. Once the lead places the order, an income statement including entries associated with the order is generated and the lead is contacted according to the predetermined schedule of the post-sale marketing campaign stream.
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