| 摘要 |
<P>PROBLEM TO BE SOLVED: To effectively advertise by accurately evaluating advertisement results at the basis of a new standard different from conventional standards such as an audience rating of a program and exposed frequencies on advertisement. <P>SOLUTION: In an advertisement system 1 connecting a user terminal 13 for requesting receiving of contents and an administration server 20 via a communication circuit, When the contents is requested to receive by the user terminal 13, advertisement display at the basis of the standard of ranking (user viewing quality rank) corresponding to fluctuations of interests for the contents requested to receive by a user, a broadcasting program related to the requested contents, a movie, a drama, a musical performance, or an event is made by the user terminal 13. The administration server 20 determines and obtains the user viewing quality rank of users who operate the user terminals 13, and transmits advertisement data of an advertisement requested from an advertiser in advance at the basis of this user viewing quality rank. <P>COPYRIGHT: (C)2007,JPO&INPIT |
