| 摘要 |
The present invention relates to a display apparatus and a method, a storage medium, and a program which cause a so-called "hold-type display apparatus" to display an image that makes it difficult for motion blur and jerkiness to be perceived at a lower frame rate. Display of individual pixels of a screen on an LCD 12 is held in each period of a frame. A display controller 11 controls the display of the LCD 12 so as to time-sequentially increase or time-sequentially reduce the brightness of the screen in each period of a frame. The present invention is applicable to a display apparatus.
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