PRIORITIZING AD REVIEWS, BY USING EXPECTED REVENUE FOR EXAMPLE, IN AN ADVERTISING SYSTEM

摘要

Ads are reviewed manually once they have reached a certain expected threshold. The fact that the many advertisers submit hundreds or even thousands of ads with each individually returning relatively little revenue. Such a review process should greatly reduce the number of ads or to prioritize the order of ads, pending manual approval. The threshold may be set to the approximate cost of manually approving an ad, thereby reducing ad reviews pending manual review significantly. A classification of the ad by automated means may also be used when prioritizing the order of ads pending manual approval. Revenue based scores may also be used to control a review of an advertisement or to select one of a plurality of review protocols.