| 摘要 |
<P>PROBLEM TO BE SOLVED: To achieve dynamic promotion in an EC site by dynamically starting an incentive such as a pin-point discount in a real time to a customer who hesitates to visit the EC site, and to purchase merchandise. <P>SOLUTION: A terminal which performs access to an EC site is specified from cookie, and the browsing history of a merchandise page is stored for each terminal. Assuming that the browsing history of each terminal is the browsing history of each customer, when it is judged that the browsing history is pertinent to such prescribed conditions, from which it is presumed that a customer hesitates to purchase merchandise, that the customer is browsing the same merchandise page in a short period, incentive information to which an electronic coupon such as discount or mailing cost free of charge is transmitted as a response to the browsing request of the merchandise page with the display file of the merchandise page to the terminal which is pertinent to the conditions. <P>COPYRIGHT: (C)2007,JPO&INPIT |
