| 摘要 |
<P>PROBLEM TO BE SOLVED: To provide a system for promoting sales of a house by transmitting, according to an auspicious occasion accompanied by a change in life stage of a potential customer introduced by a registered customer, a direct mail for proposing a commodity suitable to the auspicious occasion. <P>SOLUTION: This system comprises a customer information database 34 storing information of existing customers and a potential customer information database 35 storing potential customer information of potential customers introduced by the customers, including the family structures and ages of the potential customers. A potential customer is extracted from the potential customer information on condition that the potential customer or its family will have an auspicious occasion accompanied by a change in life stage, and the direct mail is transmitted to the extracted potential customer. When point assignment conditions of that a new customer is a potential customer, and procedure is performed within a predetermined point assignment period are satisfied, a service point exchangeable with prize is assigned to the new customer and the customer that is the introducer. <P>COPYRIGHT: (C)2007,JPO&INPIT |
