Methods, systems, and related computer program products for interactive advertising using product placement

摘要

Methods of obtaining interactive feedback from a third party consumer of audiovisual content include receiving a response from the third party consumer, the response including at least a marker identification message identifying one or more embedded consumer recognition markers in the audiovisual production. A marker correlation metric is generated based on the marker identification message and compared to a threshold. A response is provided to the third party consumer in response to the marker correlation metric exceeding the threshold. Systems and related computer program products for obtaining interactive feedback from a third party consumer of audiovisual content are also disclosed.