Methods and systems for developing and managing a computer-based marketing campaign

摘要

A method and system for creating a production sheet for a media venue are disclosed. Content pertaining to one or more of a product and a service may be received. One or more assets may be automatically generated based on the content. The assets may include, for example, a keyword and a creative. A creative may be advertising copy and may include placeholders for information pertaining to the keyword. Pricing information may be accessed from a database. The pricing information may be related to the keyword. A bid price may be determined for the keyword based on the pricing information. A production sheet may then be generated. The production sheet may include the keyword and the creative, and may delimit the terms of an advertising and/or marketing campaign. The production sheet may then be submitted to a media venue.