Application program interface for managing advertiser defined groups of advertisement campaign information

摘要

An application program interface ("API") for managing advertiser defined groups of advertisement campaign information is disclosed. Generally, advertisement campaign information is organized into one more ad groups. An ad group typically includes advertisements and parameters for advertisements that are to be handled by an advertisement campaign management system in a similar manner. Instructions are received via an API for modifying at least a portion of the advertisement campaign information based on at least one of the one or more ad groups and at least a portion of the advertisement campaign information is modified based on the received instructions.