发明名称 ADVERTISING EFFECT EVALUATION SUPPORTING METHOD AND DEVICE
摘要 <P>PROBLEM TO BE SOLVED: To provide an advertising effect evaluation supporting device for effectively obtaining an effect of a specific advertising medium. <P>SOLUTION: The number of passerby is counted, and stored in a first storage part, and image data obtained by photographing a person in a predetermined range around advertisements with a predetermined time interval are stored in a second storage part, and a face is recognized from the modeling arrangement of the person of the image data stored in the second storage part, and the number of persons facing to advertisements is counted, and information stored in the first storage means and information stored in the second storage are transmitted to a management server, and the display effects of advertisements are evaluated by audience rating from the number of passerby and the number of persons who is recognized to view the advertisements by a management server. <P>COPYRIGHT: (C)2007,JPO&INPIT
申请公布号 JP2007018218(A) 申请公布日期 2007.01.25
申请号 JP20050198523 申请日期 2005.07.07
申请人 NTT FACILITIES INC;BRAINS CORP;N T T KENCHIKU SOGO KENKYUSHO:KK 发明人 FUKUHARA HIROSHI;ITO NOBORU;OSAKI SHIGENARI;KATO TAKENORI;FURUSAWA TADAMASA
分类号 G06M11/00;G06Q30/02;G06Q30/06;G06Q50/00;G06T1/00;G06T7/00;G09F7/00 主分类号 G06M11/00
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