发明名称 |
Marketing Selection Optimization Process |
摘要 |
A market selection optimization method comprising the steps of assigning product offers to consumers in the presence of multiple constraints, such that each consumer is assigned at least one product offer; determining a difference in expected profitability associated with the assigned product offer and a different product offer for each consumer; sorting the consumers according to the respective difference in expected profitabilities associated with the product offers; and reassigning the product offers to the sorted consumers in accordance with the respective difference in expected profitabilites. The result of this process is a selection of marketing offers that optimizes expected revenues.
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申请公布号 |
US2007005415(A1) |
申请公布日期 |
2007.01.04 |
申请号 |
US20060456534 |
申请日期 |
2006.07.10 |
申请人 |
LIN YINGHUA;COGGESHALL STEPHEN |
发明人 |
LIN YINGHUA;COGGESHALL STEPHEN |
分类号 |
G07G1/00;G06Q30/00 |
主分类号 |
G07G1/00 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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