METHOD FOR PROVIDING ADVERTISING CONTENT TO AN INTERNET USER BASED ON THE USER'S DEMONSTRATED CONTENT PREFERENCES

摘要

A method of tracking and publishing categorical user interest data, based on computer user behavior observed by a server coupled in communication with the user's computer. The method includes, as a first step, responsive to a user navigating with a browser to a first content site, receiving one or more categorical navigation history cookies. The next step constitutes categorizing the first content site into one or more subject categories (from a multiplicity of subject categories) and a sponsorship status (as hosting sponsored content or as navigation to sponsored content), which is followed by updating the categorical navigation history cookies to log by subject category and sponsorship status the user navigation to the first content site. The final step is sending to the user's browser the updated categorical navigation history cookies for persistent storage on the user's computer.