ADVERTISEMENT INFORMATION DISTRIBUTION SYSTEM AND ITS PROGRAM

摘要

PROBLEM TO BE SOLVED: To extract and provide advertisement information requested by a user based on reliability information on an advertiser.

SOLUTION: An advertisement information distribution system is provided with; an advertisement manuscription input part 11; a data collection part 12 which collects information on advertisers from webpages on the Internet based on advertiser-identification information in response to a request from the advertisement manuscription input part 11; a page analysis part 13 which analyzes the information such as the webpages which the data collection part 12 collects, and accumulates such information in a reliability information database 18 which accumulates reliability information such as capitalization and return on equity for each advertiser; an advertisement information request part 14 which receives a request for advertisement information from a user; a ranking determination part 15 which extracts advertisement-related information from an advertisement management DB 17 by using keywords in response to the request from the advertisement information request part 14 and then determines the ranking; and a reliability computation part 16 which extracts the reliability information on the advertisers from reliability information DB 18 and computes the reliability in response to a request from the ranking determination part 15.

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