发明名称 Inserting advertising content into video programming
摘要 A system and a method for inserting content into a video. A portion of the video is received from a content provider, and data identifying insertion locations in the video is stored. Information describing the video and the insertion locations is received from the content provider. An interface is provided to allow users to view at least a portion of the received information or a portion of the video. A plurality of bids is receiving from the users. Each of the bids relates to insertion of a piece of content into one of the insertion locations. A winning bid is selected from the plurality of bids, and information associated with the winning bid is communicated to the content provider.
申请公布号 US2006294538(A1) 申请公布日期 2006.12.28
申请号 US20050166444 申请日期 2005.06.24
申请人 MICROSOFT CORPORATION 发明人 LI YIN;OFEK EYAL;LI YING;MATSUSHITA YASUYUKI;LI LI;XU YING-QING
分类号 H04N7/173 主分类号 H04N7/173
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