| 摘要 |
<p>The present invention provides a location based marketing method and system wherein a point of contact device (120) is provided at a location. The point of contact device (120) provides an offer inviting a participant to send an acceptance of the offer to a central system (180) using a participants personal mobile communication device (PMCD) (140). Following a participant sending acceptance to the central system (180) in an inbound message from the PMCD (140), the acceptance is validated and if the acceptance is valid, participant information is extracted from the inbound message and stored, then at least one outbound marketing message is sent from the control system (180) to the participant's PMCD (140) using information extracted from the inbound message.</p> |
