| 摘要 |
An apparatus and method for generating cooperative marketing at a retail establishment in which sales are driven in response to a cart sanitizing inducement. By way of example, the apparatus comprises a means for sanitizing a shopping cart in preparation for patron use at a retail establishment and a means for marketing a select group of items for sale at that retail establishment. The physical area for the select group of items is provided by the retail establishment in exchange with a first system operator for providing the means for sanitizing the shopping carts. The retail establishment remits a portion of the sales driven from the marketing of the select items to the company providing the sanitizing inducement. Additional aspects of the invention provide retailer-customized multimedia narrowcast network system for generating initial and ongoing revenue through a vendor inducement at the last point-of-contact.
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