发明名称 |
METHOD FOR OPTIMIZING A MARKETING CAMPAIGN |
摘要 |
A method for optimizing a marketing campaign is provided. Initially, an analysis of a client's transaction data is performed. Campaign objectives are selected based upon the findings of this analysis. Rules are selected for each campaign based upon the rules' ability to achieve the selected objectives. Based on the rules, personalized communications are delivered to achieve the client's objectives.
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申请公布号 |
WO2006028739(A3) |
申请公布日期 |
2006.12.07 |
申请号 |
WO2005US30475 |
申请日期 |
2005.08.26 |
申请人 |
EXMPLAR OPTIMIZATION ONLINE;WARDELL, KEITH |
发明人 |
WARDELL, KEITH |
分类号 |
G06Q99/00;H04K1/00;H04L9/00 |
主分类号 |
G06Q99/00 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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