PROCESS FOR CREATING AND DISSEMINATING MARKETING INITIATIVES TO SPECIFIC CONSUMERS OR SPECIFIC CONSUMER GROUPS

摘要

The present disclosure relates to a process for creating and disseminating retailer product offers to consumers. The process combines both store or retailer loyalty and product loyalty to identify, and market, to specific consumers and consumer groups. This may lead to less consolidation and a decrease in marketing and advertising costs, while creating an increase in profit for the retail industry.