Provided is an image forming apparatus capable of selecting a user who requires information on the image forming apparatus to post the information to the user. An image forming apparatus capable of being connected to a network, includes: usage history recording unit recording a usage history of a user who has executed a job on the image forming apparatus; determining unit selecting a user to whom information on the image forming apparatus is posted based on a usage history recorded in the usage history recording unit; and posting unit posting information on the image forming apparatus to a user terminal of the selected user.
