TARGETED ADVERTISING USING VERIFIABLE INFORMATION AND OPTIMIZED ADVERTISING FULFILLMENT

摘要

A system and a method to match advertisement requests with campaigns using targeting attributes, and campaigns are selected for fulfillment of the advertisement request according to a priority algorithm. The targeting uses end user information that is verifiable,and which the user has granted permission to use, improving the granularity and accuracy ofthe targeting data. The algorithm includes load balancing and campaign state evaluation on a per campaign, per user basis. The algorithm enables control over the frequency and number of exposures for a campaign, optimizing the advertising both from the perspective of the user and the advertiser.