SERVING CONTENT-TARGETED ADS IN E-MAIL, SUCH AS E-MAIL NEWSLETTERS

摘要

Content-targeted ads are served with e-mail messages, such as HTML e-mail messages by (i) having the document publisher include a unique content identifier in the content (660), (ii) having a client device pass the unique content identifier to a content-relevant ad server in a content-relevant ad request (650), and (iii) having the content-relevant ad server (610) use the unique content identifier to identify previously registered content for purposes of determining content-relevant ads.