| 摘要 |
A sale promotion system using a mobile terminal equipped with an RF(Radio Frequency) reading module and an AD(ADvertisement) tool equipped with an RF tag is provided to aggressively induce goods purchase by making a customer obtain goods information from the RF tag attached to the AD tool with the mobile terminal, offering a coupon to the user viewing detail goods information, and offering benefit fit for the coupon from a seller reader. The AD tool(10) includes the RF tag(11) storing the goods information. The mobile terminal(20) includes the RF reading module(21) for reading the RF tag, an RF antenna(22), and a CPU(20A). A management server(30) transmits the goods information and the coupon to the mobile terminal if the customer reads the goods information of the RF tag by using the RF reading module of the mobile terminal and connects the communication with the management server. If the mobile terminal is approached to the seller reader, the seller reader(40) provides the benefit corresponding to the coupon by reading the coupon received from the mobile terminal. |
