摘要 |
Provided is a system which supports appropriate price setting so that a value for a provider in a transaction and a value for a customer reach an agreement. A price setting system stores a provider cost Cp and a return Rc obtained by a customer to calculate a transaction value Vp for the provider and a transaction value Vc for the customer in accordance with an evaluation index (benefit-based, price ratio-based, or ROI-based). Then, the price setting system outputs information that supports the setting of a price P satisfying Vp>0 and Vc>0.
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