| 摘要 |
An EC(Electronic Commerce) system using an RFID(Radio Frequency IDentification), a video storage medium, and a mobile phone, and a method thereof are provided to assign a unique ID number to AD(ADvertisement) by using the RFID, and indirectly measure AD effect and realize direct/real-time EC by using the unique ID numbers. The video storage medium has a physical shape like a CD(Compact Disk), a DVD(Digital Versatile Disk), and a video tape embedded with the RFID. A database stores information for the AD inserted into a front, rear, and middle part of contents of each video storage medium. The user recognizes RFID tag information of each video storage medium by using the mobile phone embedded with the RFID reader and inquires the AD information stored in the video storage medium by transmitting the RFID tag information through the mobile phone. |
