| 摘要 |
<P>PROBLEM TO BE SOLVED: To provide a fashion creative advertising system which creates a fashion trend for a provider provided with a portal site and a search engine and achieves an advertising model connecting words in fashion with contents or advertisements of sponsors. <P>SOLUTION: The fashion creative advertising system includes; a word in fashion voting management means which manages voting points of sponsors per preliminarily selected word in fashion and determines words in fashion from the voting points; a word in fashion acquisition means which selects words in fashion indicated by a preliminarily determined reference, from the words in fashion determined by the word in fashion voting management means; a portal means which generates the words in fashion selected by the word in fashion acquisition means as a list of words in fashion or hypertext contents being sentences including the word in fashion and transfers them to user terminals; and a search engine means which receives a retrieval request having a word in fashion as a keyword, in response to user's click of this word in fashion in the list of words in fashion or the sentences including words in fashion, which are transferred from the portal means, and transfers a retrieval result of Web contents to a request source. <P>COPYRIGHT: (C)2007,JPO&INPIT |
