| 摘要 |
FIELD: advertising. ^ SUBSTANCE: a pack of cigarettes of the brand being advertised is used with an insert. In the pack free of cigarettes the insert is removed and pack is unfolded to form a flat shape by detaching walls, bottom and lid with style sheet in places of gluing. Insert is unfolded to flat shape in form of rectangle with following division of it on two even parts, one of which is folded to form a cone-like element. On one of cut-off walls of flat shape parts of wall are folded along bending lines, another wall is rolled to form a cylinder. Element formed of walls is turned upside down, and another cylinder is inserted in there forming a hull of an airplane model, while cone-shaped element is placed by its greater base into the hull, resulting in final transformation of a pack of cigarettes into a complete model of an airplane. ^ EFFECT: extended assortment of advertised products. ^ 19 dwg |
