发明名称 |
Method and apparatus to provide pay-per-call performance based advertising |
摘要 |
In one embodiment, the invention provides a method. The method includes assigning a unique telephone number to an advertiser; providing an advertisement on a media channel on behalf of the advertiser, the advertisement including one of the unique telephone number and a reference to the unique telephone number; monitoring telephone calls to the unique telephone number; and billing the advertiser for telephone calls to the unique telephone number in accordance with a predefined model.
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申请公布号 |
US7120235(B2) |
申请公布日期 |
2006.10.10 |
申请号 |
US20030679982 |
申请日期 |
2003.10.06 |
申请人 |
INGENIO, INC. |
发明人 |
ALTBERG EBBE;BARACH MARC;FABER SCOTT;FORDYCE MICHAEL;HICKSON CHRIS;HIRSON RON;SOMORJAI JOHN;VAN DER LINDEN SEAN |
分类号 |
G06Q30/00;G09F19/00;H04M11/00 |
主分类号 |
G06Q30/00 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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