| 摘要 |
Method of rapidly informing a passerby outside a food-and-beverage establishment about the establishment, so as to entice the passerby to use the services of the establishment, comprises placing an interactive electronic menu board in a location accessible by a passerby from outside the establishment. The interactive menu board broadcasts, by graphical/textual/audio content, aspects of the establishment, and has user-activated links enabling the passerby to expand on a desired category of information, and thereby rapidly informs the passerby. The menu board screen provides a passerby with an information-gathering but non-purchasing relationship with the establishment so the passerby can become informed about the establishment in a non-committal manner. The primary purpose of the menu board is to promote the services of a single establishment. A preferred form of the method's default mode comprises attracting the attention of the passerby by dynamically broadcasting text, graphics or audio sounds.
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