Method for determining the best day of the week for a recipient to receive a mail piece

摘要

A computer method that determines the best day of the week for a recipient to receive a mail piece that is part of a mailing campaign. The method includes by applying a unique code to each mail piece in the mailing; tracking the mail piece to determine when the mail piece is received by a recipient; correlating the recipient's response to information contained in the mail piece with the day of the week when the mail piece is delivered to the recipient.