SYSTEM AND METHOD FOR ONLINE TRADING OF TELEVISION ADVERTISING SPACE
摘要
<p>An online targeted advertising system comprises a first interface operable to enable a TV program distributor to access an online targeted advertising exchange and identify ad avails as commodities, a second interface operable to enable a TV-viewing household to access the online targeted advertising exchange and carry out transactions related to the identified ad avails, and a third interface operable to enable an advertiser to access the online targeted advertising exchange and carry out transactions related to the identified ad avails.</p>
申请公布号
WO2006097826(A2)
申请公布日期
2006.09.21
申请号
WO2006IB00581
申请日期
2006.03.15
申请人
OPTICAL ENTERTAINMENT NETWORK, INC.;PHAN, JOHN;EASTY, ALLEN D.
