| 摘要 |
The invention provides an information presentation system and information presentation method capable of presenting information suitable for user's preference. An information presentation system 1 comprises a user information DB 9 storing a telephone number of each user terminal and user attribute information in association with each other, a gateway 11 for acquiring an access address URL and a telephone number with reception of an access request for access to an external site from a user terminal, and an access characteristic collecting part 17 for selecting user attribute information, based on the telephone number, and for sequentially updating a marketing information storage part 15 while associating the user attribute information with the access address URL. When a user terminal accesses a portal site, introduction information based on the information stored in the marketing information storage part 15 is displayed on the user terminal, based on the user's attribute.
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