LIQUID CRYSTAL DISPLAY DEVICE DRIVE METHOD, LIQUID CRYSTAL DISPLAY DEVICE DRIVE DEVICE, PROGRAM THEREOF, RECORDING MEDIUM, AND LIQUID CRYSTAL DISPLAY DEVICE

摘要

It is possible to realize a liquid crystal display device having a higher brightness, a wider angle of view, a higher response speed, and improved image quality when displaying a dynamic image. When performing dark display of a sub image, a sub frame processing unit (32) sets video data (S1o) for a sub frame (SFR1) to a value within the range for dark display and increases/decreases the video data (S2o) for the a sub frame (SFR2) so as to control luminance of the sub image. When performing bright display, the sub frame processing unit (32) sets the video data (S2o) to a value within a range for bright display and increases/decreases the video data (S1o) so as to control the luminance of the sub image. Moreover, the value within the range for dark display is set to a value brighter than black and even when the video data (D) to the sub pixel (SPIX) shows a black display, the sub frame processing unit (32) outputs the value as the aforementioned video data (S1o).