<p>A self-orienting audio system includes a master controller and a plurality of loudspeaker modules. Each module includes an audio input and a controller coupled to the audio input and loudspeaker. The master controller communicates with the plurality of loudspeaker modules. The master controller can determine a distance to each of the loudspeaker modules and assign an audio channel to each of the loudspeaker modules depending upon that distance. The master controller can be incorporated into one of the modules. Distance to each module can be determined using signal delay or signal magnitude.</p>
