Method and system for enabling commerce from broadcast content

摘要

The present invention is a method and system of allowing a user to receive additional information regarding broadcast content. A user's playback device is provided with an "Info Button" that can be clicked by the user to tag the content or sub-content while experiencing the content or sub-content. The user can be provided with information and/or commerce opportunities relating to the tagged content. Identifiers, markers and fingerprints that can identify the individual content and sub-content can be captured by the playback device when the Info Button is clicked. A Content ID can be transmitted or played back with the content and can be a unique identifier to the content. Further, a Broadcast ID, a FSA ID and a Device Manufacturer ID can also be transmitted or associated with the content.