A DISTRIBUTED ADAPTIVE MARKETING ARRANGEMENT

摘要

A system (100) for delivering customised advertising information at each of a plurality of geographically distributed fridges (106) is disclosed. The system (100) comprises the fridges (106) connected to a network (104), each fridge comprising means for receiving customised advertising information over the network (104) means (128) for presenting the customised information, and means for communicating, to a central operation centre (101), information associated with said each fridge, the communications network (104), and the central operation centre (101) comprising means for receiving the information associated with said each fridge, means for generating the advertising information which is customised on a per fridge basis dependent upon the received information, and means for communicating the customised advertising information, on a per fridge basis, to the plurality of distributed fridges over the network (104).