| 摘要 |
A method of cooperative advertising in which advertisers are categorized into tiers defined by certain appropriate criteria (e.g., distribution channels, existing relationships, public image, stakeholder base), and costs and benefits of advertising are allocated among these tiers and advertisers. The advertisers then cooperatively provide advertising directed toward a target market of consumers. The advertisers may cooperatively produce advertising products embodied in communications media, which can incorporate certain consumer benefits in addition to advertising material from primary and secondary advertisers. The advertisers may share certain costs associated with the advertising products. The final advertising product can be used to convey the advertising material of all participating advertisers to their target market.
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