| 摘要 |
<p>Commercials are recommended for insertion into audio and/or video programs. A two-step linking between the user ( 205 ) and a set of commercials ( 260, 262, 264, 266 ) is provided. A preference score indicates how much the user likes each of the programs ( 210, 212, 214, 216, 218 ). This can be achieved, e.g., using a program recommender ( 160 ). A commercial classifier ( 170 ) uses the advertiser's knowledge to provide a correlation factor that indicates an effectiveness of a commercial relative to a program. An effectiveness metric (E) may be obtained for each commercial that indicates the effectiveness of the commercial relative to the specific user by summing, over each program, a product of the preference score and the correlation factor.</p> |
