TARGETED IMPRESSION MODEL FOR BROADCAST NETWORK ASSET DELIVERY

摘要

A method of valuing a delivery of assets to users of a broadcast network, the broadcast network primarily involving synchronized distribution of broadcast content to multiple users, the method comprises disseminating an asset via the broadcast network to equipment of a plurality of broadcast network users for substantially real-time delivery by the equipment, receiving reports from the equipment, wherein the reports indicate delivery of the asset via the equipment of the plurality of broadcast network users and calculating an economic value for delivery of the asset based on the reports.