| 摘要 |
The method comprises: a) preliminarily, a step for incorporating markers in pages of the site; a step for collecting navigation data on this site comprising at least one data collection furnished by said page markers of the site visited by at least one portion of visitors to the site; a step for determining at least one event occurring over the course of certain visits by said visitors; a step for automatically learning (225) differences between a portion of the visit that precedes a said event and a visit that does not contain a said event while using a neural network of a self-organizing map and a temporal difference learning prediction algorithm, and; b) over the course of a visit, a step for determining (235), based on said differences, if the ongoing visit most likely leads to a said predetermined event and if yes, a step for communicating with the visitor (240 to 243) carrying out said visit, over the course of which a communication element is communicated to this visitor that is not communicated to visitors carrying out a visit that does not likely lead to said event. |
