System, method and computer program product for currency redemption in loyalty reward programs

摘要

A loyalty and redemption system, method and computer program product includes a selectable connection to a loyalty program hosting server site on a distributed communication network from a merchant site on the network. A customer can access the loyalty program hosting server site through the merchant site. At the loyalty program hosting server site, a user interface page enables the customer to enroll and prioritize reward programs. The loyalty program hosting server site is adapted to calculate a conversion value for the enrolled reward programs and a total currency value. The customer is provided with a rewards card including the calculated currency value, and the loyalty program hosting server site is adapted to deduct currency value from the rewards card based on the prioritized reward programs.