| 摘要 |
A system and method for promoting fan identification with a sports team is provided. The method including the steps of identifying a group of fans of a sports team, selecting a unique identifier corresponding to each of the fans of the group and offering to each fan of the group a personalized article related to the sports team or an event associated therewith. Each of the personalized articles bearing indicia corresponding to the unique identifier associated with the offeree fan. The method further includes providing the personalized articles to each fan of the group accepting the offer. A computer system for carrying out the method of the invention is also provided.
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