| 摘要 |
A method for marketing movies allows a consumer to purchase a current box office movie on an optically formatted disc at a movie theater and then to view the movie on the disc away from the movie theater. The method also allows a parent to prescreen a current box office film by viewing the optically formatted disc away from the theater and before watching the movie at the theater with the parent's child. A discounted ticket is provided by the theater to the consumer to view the film version of the movie at the movie theater upon return of the disc by the consumer to the theater or upon presentation by the consumer to the theater of a receipt which was provided to the consumer by the theater upon the consumer's purchase of the disc.
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