<p>A method (100) of alert management for an electronic device comprises identifying (101) a first alert for a first item, such as a content item or an event. The first alert is associated with a user. The method continues by determining if a change associated with the first alert has occurred (103). If not, the alert is presented (105) to the user. If a change is detected, a second item is determined (107) in response to at least one characteristic associated with the first item. The second item may for example be an item which is similar to the first item. The first alert is then replaced (109) by a replacement alert associated with the second item and the replacement alert is presented to the user (111). The invention may improve alert management systems and may in particular provide an enhanced user experience in dynamic environments.</p>
