| 摘要 |
A system for providing direct marketing opportunities to lottery ticket retailers includes a host computer system programmed to maintain a website including separate webpages for lottery ticket retailers. The computer system stores address information for the lottery ticket retailers, receives a lottery website visitor's geographic location information and determines one or more local lottery ticket retailers located within a selected distance of the visitor's geographic location. In response to the lottery website visitor's selection of one of the local lottery ticket retailers, the system serves the webpage of the selected lottery ticket retailer for the visitor to view. The webpage of the selected lottery retailer includes promotions for a non-lottery product offered by the selected lottery ticket retailer. The lottery ticket retailers have access to webpage templates for creating their webpages.
|
