| 摘要 |
Advertising content is delivered to gaming platforms in dependence upon a location of the mobile platform. The platform provides location data either from a user of the platform, determined by the platform, for example using GPS, or through network data provided from the platform during network communication. Advertising content is then selected based on the location so determined. For mobile platforms advertising content is also distinguished based on its applicability to home address separately from the determined location.
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