| 摘要 |
Apparatus and methods for gathering information about a customer's preferences, storing the customer's preferences in a memory, selecting informational content to be added to the rented video medium based upon the customer's preferences, adding the selected informational content to the rented video medium, extracting customer information from the rented video medium upon its return; storing of the extracted customer information in a memory and preparing reports that include the number of times that the informational content was viewed by customers. The customer may also respond interactively to the added informational content.
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