| 发明名称 |
METHODS AND APPARATUS TO DETERMINE AUDIENCE VIEWING OF VIDEO-ON-DEMAND PROGRAMS |
| 摘要 |
Methods and apparatus to determine audience viewing of video-on-demand programs are disclosed (Fig. 3). An example method disclosed herein comprises creating a reference database 304, 324 corresponding to a set of VOD programs, determining 320 whether a VOD program is selected at a subscriber site, extracting at least one identifier from a signal carrying the VOD program, and cross-referencing 328 the at least one identifier with the reference database. |
| 申请公布号 |
WO2005079501(A3) |
申请公布日期 |
2006.06.08 |
| 申请号 |
WO2005US05271 |
申请日期 |
2005.02.18 |
| 申请人 |
NIELSEN MEDIA RESEARCH, INC., ET AL.;RAMASWAMY, ARUN;FEININGER, WILLIAM A.;WRIGHT, DAVID HOWELL |
发明人 |
RAMASWAMY, ARUN;FEININGER, WILLIAM A.;WRIGHT, DAVID HOWELL |
| 分类号 |
H04N9/00;G06F15/16;H04H60/44;H04H60/45;H04N7/16;H04N7/173 |
主分类号 |
H04N9/00 |
| 代理机构 |
|
代理人 |
|
| 主权项 |
|
| 地址 |
|
