| 摘要 |
The transmission of information during ad click-through is disclosed. In one embodiment, a computer-implemented method selects an ad to be displayed on a web page, as one of a plurality of ads within a current cluster in which each of the ad has a probability to be selected. The method displays the ad on the web page, and then detects activation-for example, click-through-of the displayed ad. The method transmits information to an entity associated with the ad, such as an advertiser, upon detecting click-through or other activation of the ad. In one embodiment, the information transmitted includes information regarding the current cluster. |
